German entrepreneur who founded the PUMA sportswear company.

Before Fame

He and his brother co-owned the Dassler Brothers Shoe Factory during the 1920s.

Trivia

He joined the infamous Nazi Party during the World War II years.

Family Life

His brother and fellow athletic wear entrepreneur Adolf Dassler founded the Adidas company.

Associated With

His PUMA company sponsored a number of athletes, including Serena Williams and Jamaican Olympian Usain Bolt.

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